Rooster Case Studies

Rooster has generated some impressive results for many of our customers. If you're looking for a dose of inspiration, check out these case studies.


UK-based Gr8Fires has been making wood-burning stoves and fireplaces for 30 years.

Their popular line of multi-fuel stoves burn coal, smokeless fuels, anthracite, and wood, allowing customers to increase energy efficiency without sacrificing comfort.

The goal for Gr8fires was simple: sell more stoves online. But like any retailer that sells high-quality, durable products, they have a long sales cycle.

So the challenge was, how could Gr8fires stay top-of-mind with prospects with such a long time gap between them starting the research process and finally making a purchase?

Check out the case study.

2. Xero Shoes

Xero Shoes puts a modern spin on the traditional “barefoot” running sandal: light, low profile footwear that feels like you’re wearing nothing at all.

“Barefootwear” is complicated compared to regular footwear, and there are many misconceptions about the industry.

Given the task of overcoming misconceptions and educating the customer, marketing these products online posed a considerable challenge.

How could Xero Shoes educate an online audience effectively?

Check out the case study.

3. set out to change the way Canadians shop for shoes.

Driven by strong sales in rural communities, they've quickly become one of Canada's fastest growing ecommerce companies.

The company enjoyed strong conversion rates since launching in 2012, but still experienced high rates of site abandonment.

The marketing team decided an exit overlay could be the answer to reducing site abandonment and increasing sales...they were certainly right.

Check out the case study


Yes-Downloads partners with leading software providers to promote PC-based versions of over 50 different games, productivity tools, and security programs.

With a clickthrough ratio hovering around 60%, Yes-Downloads’ Candy Crush campaign was falling well short of the target 80% ratio for most campaigns.

So the question was, how could Yes-Downloads reduce its page abandonment rate and increase clickthrough ratio in order to make this a successful campaign?

Check out the case study.

5. YourMechanic

YourMechanic was founded in 2011 on the idea that consumers were fed up with cost and inconvenience of traditional auto repair services.

Backed by high-profile investment groups including Andreessen Horowitz, Crunch Fund and Y Combinator, the company set out to make car repair and maintenance affordable, convenient, and transparent.

The main challenge for the YourMechanic team was overcoming initial customer objections to a mobile mechanic service, as this type of service was something very few had used before.

The team found that those who tried the service loved it, but educating prospects on the convenience and quality of their offering was a major hurdle.

Check out the case study.


To read more case studies, please visit the Rooster Case Studies Archive.


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