Exit overlays are activated by what’s known as exit-intent technology, which tracks user movements, and launches when abandoning users are detected.
Exit-intent technology uses a tracking algorithm detects what part of the page the user is focusing on, the duration of ‘resting moments’ when the user is idle, and any rapid movements indicative of a soon-to-be-abandoning visitor.
When the tracking algorithm detects an abandoning visitor, an exit overlay is triggered with the goal of driving your desired behaviour, which is often a coupon, opt-in offer, or email signup in exchange for exclusive content.
For a full breakdown on what exit overlays are and how they work, we urge you to check out What Are Exit Overlays, And How Do They Work? on the Rooster Blog.